NOVA Parks is the organization responsible for all the greatest spots in the region I call home. The problem? Residents have their go-to parks, but nobody knew just how many awesome, unique experiences were offered in NOVA, and that they’re all maintained by the same dedicated group. So we created this on-site poster series to drive brand awareness and foot traffic from one location to another - leveraging popular events to promote lesser-known locations.
Animated social posts aimed to stop NOVA residents on their newsfeeds and challenge them to seek another form of entertainment.
