Connecting seniors with the care that knows their stories.

We set out to prove that Humana Agents listen to the individual needs and stories of their members, in order to connect them with doctors who do the same.

So, we filmed them telling those same stories, separately. Then we brought both tellings together, for one beautiful display of personal connection that’s hard to find in the Medicare world.

One Club Denver

🏆 Moving Image Bronze Award

Agency: Heinrich | Production: Luminati

:30 tv spot

“Van’s Story”

:30 National TV Spot

The Whole Story

Long-form content series with real Humana members and agents.

The Impact Story

Case study for the full “Storytellers” campaign.


These videos make it seem like the Medicare program really listens to the seniors they care for. I should sign up your grandparents.”

— My dad when I showed him